Joyce’s background as an Evaluation Analyst at B Lab Africa provided her with a deep understanding of what it takes to become a B Corp. She managed the evaluation of numerous African companies, assessing their eligibility and likelihood of successful B Corp certification. Joyce also provided additional support to businesses that were not yet ready or impactful enough to certify at their first attempt.

Joyce is an enthusiastic advocate for the B Corp movement and firmly believes that businesses have the power to create lasting transformative effects in their communities. She is passionate about helping businesses develop and implement improvement plans that enable them to meet the rigorous B Corp standards of social and environmental performance, accountability, and transparency.

As your B Leader, Joyce is excited to guide your business through the B Corp certification process. She will work closely with you to ensure that your business is properly measuring and reporting on its social and environmental impact. With Joyce’s expertise, your business can demonstrate its commitment to social and environmental responsibility and become a force for positive change.