The value of B Corp Certification
B Corporations™ are companies verified as meeting standards for social and environmental performance, transparency, and accountability. When you certify as a B Corp, it signals that your company is committed to responsible business practices that benefit people and the planet, not just shareholder
Why become a B Corp?
Live your purpose
Becoming a B Corp is a clear way to show the world that your company demonstrates verified social and environmental business practices. It's a trusted and integrated certification that shows your business drives meaningful change across several different impact topics, from climate action to human rights. It can also help you attract new customers, hire and keep great employees, and join a global community of purpose-driven businesses.
Build your community
Becoming a Certified B Corp connects you to an engaged global community of pioneering, purpose-driven leaders. This powerful network is your source for shared learning and best practice generation, inspiring new heights of innovation and evolution, and unlocking business growth opportunities.
Drive intrinsic value for your company
With the right approach, integrating sustainability into a company's core purpose and identity can drive growth, strengthen brand reputation, and build trust among consumers and employees who increasingly value transparency and accountability. B Corp Certification can help you do just that.
Start your B Corp journey now
Sign up to B Impact and begin a free self-assessment to measure your company’s real impact.
Marketing, communications, and sales value
Address consumer skepticism and stand out in a crowded marketplace.
Build audience trust
B Corp is a trusted and recognized brand and logo that lets your audience know your sustainability claims are legitimate.
Future-proof your business
Set your brand up for compliance with upcoming regulations and make substantiated claims, reducing the risk of greenwashing.
Connect with a global community
Join a global network of pioneering, purpose-driven businesses taking collective action on society’s most pressing issues.
Attract new business
B Corps want to work with fellow B Corps and use their collective influence to positively impact the economy, society, and the planet.
Business and operational benefits
How becoming a B Corp connects to your business goals.
Interoperable and integrated framework
B Corp Certification measures all aspects of a business’s operations, working with other trusted global frameworks and standards.
Tailored to your size and industry
Businesses are assigned individual “tracks” to keep your certification journey attainable relevant to your type of business.
Stay resilient to economic shocks
Operationally, B Corps are proven to withstand major economic shocks, which was proven during the COVID-19 pandemic.
“For us, B Corp Certification is much more than a seal of approval — it's a lever to firmly embed sustainability in our business strategy.”
Anna Pinger-Creitz, Global Head of CSR at BearingPoint
Regulatory, legal, and compliance value
How certification can help address regulatory, compliance, and legal risks.
Third-party verified framework
A rigorous and independent audit process designed to comply with anti-greenwashing laws, including ECGT in the EU.
Simplify objectives with one tool
B Impact™ manages your sustainability and business goals in one tool, simplifying compliance and saving time and resources.
Globally relevant and actionable
Our standards take into account the operational reality of different markets and industries, and are applicable globally.
Manage risk
Get a structured risk management framework to mitigate transition risks and support a more stable performance during change.
The value of B Corp Certification for your team
How B Corp Certification can make you a better employer.
Higher employee engagement
B Corps see a higher than average engagement rate and pride in their workplace, with a clear sense of purpose and vision.
Attract and empower your best team
B Corp Certification creates a credible and recognized shorthand for what you stand for, making it easier to attract talent.
Strive towards shared impact goals
B Corp aligns and galvanizes employees across siloes and departments towards achieving shared impact goals.
“Across all regions, B Corp Certification is significantly associated with higher employee satisfaction.”
Insights Series: Good Jobs whitepaper, B Lab, 2025
How do I become a B Corp?
Becoming a B Corp means measuring your business against the B Lab Standards, our globally recognized framework that defines social, environmental, and governance practices for purpose-driven businesses. Learn more about the process on our Certification Hub.
Find out more about the impact of the B Corp movement
B Corp Certification goes beyond individual businesses. Together, we are a global movement over more than 10,000 businesses driving meaningful change on a global scale. Read more about the impact we’ve achieved over the past 20 years.
Dive into the data
Explore the evidence and data behind the benefits of B Corp Certification.
56% of consumers surveyed in a recent brand awareness study in the Global North agreed that certifications for business practices help them make decisions about businesses to buy from or businesses to work for. (B Corp Brand Awareness Report, 2024)
Adding a sustainability label to a product boosted consumer demand for that product by approximately 13% for eight weeks after the addition of the label. This held true regardless of the type of product, and it was not driven by changes in pricing strategies (e.g., changes in base price, coupons, or discounts) or advertising activities (e.g., new sponsored listings (Harvard Business Review, 2025)
39% of the surveyed B Corp in Latin America report having implemented a collective action with another B Corp. (Better Together: B Corp Beauty Brands Collaborate for Improved Impact, Advocacy, and Accountability, 2025)
“When done right, sustainability bolsters financial growth and is the bedrock of a strong reputation. Up to 31% of the reputational advantage held by market leaders comes down to how they are perceived on environmental issues.” (Antithesis, 2025)
“The 2025 Sustainable Market Share Index™ finds that products marketed as sustainable are responsible for 44% of the growth in consumer packaged goods (CPGs) from 2013 to 2025, and market share growth continues year over year.” (NYU Stern, 2025)
Around the world, B Corps were significantly more likely to survive the pandemic. More than 95% of B Corps continued to operate through 2023, compared to 88% of comparable non-B Corps. (Financial Performance and Resilience of B Corps, B Lab Insights 2023)
Under B Lab’s new approach, 100% of certification decisions will be made by a third party. Specifically, for any company marketing products or services to consumers in the EU, a credible, third-party certification is no longer just a good choice — it will be a legal requirement for using a sustainability label.
Higher job quality scores in U.S.-based B Corps are linked to better outcomes: every additional job quality practice is tied to a 5.7% greater chance of very high employee satisfaction, a higher likelihood of job growth, and about 11% more revenue. (Job Quality and Employer Practices, WorkRise, 2025) which often leads to increased retention as well.
70% of UK-based B Corp employees said the B Corp Certification positively influenced their decision to join the company. (B Corp Worker Satisfaction Survey, 2024,UK)
79% of UK-based B Corp workers recommended their company as a good place to work (based on ENPs* scale). (B Corp Worker Satisfaction Survey, 2024, UK, EU and U.S. companies surveyed)
