The Better Business Series

Candid Leadership Stories to Help You Build a Better Business

The Better Business Series is a thought-leadership platform designed to support a community of business leaders facing unprecedented challenges as they look to rebuild in a post Coronavirus reality.

In this series, some of South Africa’s most inspiring, purpose-driven leaders will share stories of how they’ve taken positive action and adapted to ensure the continued success of their organisations, whilst also playing an active role in supporting broader society. We hope that their insights help to fuel other leaders and inspire them to transform South African business to benefit all people, communities, and the planet.

The initiative is a partnership between Animarem (a conscious business consultancy and Market Builder for the global B Corp movement in Southern Africa) and IQ Business (the largest independent management consulting firm in Africa and largest Certified B Corp in South Africa), and is proudly hosted by B Lab Africa.

B Market Builder South Africa

B Market Builders work in regions where the B Economy is still in its early stages, focusing primarily on creating and growing a thriving community of Certified B Corps. They support and engage existing local Certified B Corporations and support other mission-aligned organizations to measure their social and environmental impact.

B Market Builders help create the community of leaders necessary to show the local business ecosystem that it is possible to be successful while taking measurable steps towards Impact Governance and Impact Management. In this process, B Market Builders also engage and collaborate with strategic partners that can support and accelerate their work.

With support of B Lab, B Market Builders also set up the foundational pillars to grow a strong and financially sustainable organization that will support the global movement of people using business as a force for good in their local markets in the long term.

Who are we?

B Market Builder South Africa is led by Animarem, a conscious business advisory that powers visionary, purpose-driven growth for our clients. Animarem believes that it is business, not individuals or governments, that will lead the social transformation required to elevate humanity in this time of inevitable change. They guide organisations to orient their strategic direction and operations toward an inclusive, sustainable future that better serves the world and its people.

“Around the world we are seeing a purposeful change in business. Now we have the tools, certification and expertise to help fuel this transformation. It’s a pleasure to be aligning with B Lab East Africa to offer on the ground community support in South Africa and north of our borders.”


Tom Fels – Community Builder, SA

Tom fels



No of Global B Corps



No. of Local B Corps in SA



Int. B corps in SA


Unifying Goal

B Market Builder South Africa

Meet the Team

“B Lab is where passion connects to action. I’m inspired to be surrounded by like-minded individuals that are actively working to catalyse better business on the continent”


Tom Fels – Community Builder, SA

Tom fels

“I believe in the power of Sociopreneurship; from our very own homes, to the workplace, and in the communities we live in. Which is why it is deeply fulfilling for me to work at B Lab whose Mission is strongly aligned to my personal values.”


Vivian Akinyi – Project Coordinator, SA


B Impact Assessment

Free comprehensive and industry specific tool designed to measure the social and economic impacs of your company.

SDG Action Manager

The Impact Management Solution  for Business Action on the Sustainable Development Goals

B Analytics

Join investors, supply chain managers, business networks, and governments in helping companies to measure and improve their positive impact.

B Market Builder South Africa

News & Events

Work with us? Email at [email protected]