The Better Business Series
Candid Leadership Stories to Help You Build a Better Business
The Better Business Series is a thought-leadership platform designed to support a community of business leaders facing unprecedented challenges as they look to rebuild in a post Coronavirus reality.
In this series, some of South Africa’s most inspiring, purpose-driven leaders will share stories of how they’ve taken positive action and adapted to ensure the continued success of their organisations, whilst also playing an active role in supporting broader society. We hope that their insights help to fuel other leaders and inspire them to transform South African business to benefit all people, communities, and the planet.
The initiative is a partnership between Animarem (a conscious business consultancy and Market Builder for the global B Corp movement in Southern Africa) and IQ Business (the largest independent management consulting firm in Africa and largest Certified B Corp in South Africa), and is proudly hosted by B Lab Africa.

B Market Builder South Africa
B Market Builders work in regions where the B Economy is still in its early stages, focusing primarily on creating and growing a thriving community of Certified B Corps. They support and engage existing local Certified B Corporations and support other mission-aligned organizations to measure their social and environmental impact.
B Market Builders help create the community of leaders necessary to show the local business ecosystem that it is possible to be successful while taking measurable steps towards Impact Governance and Impact Management. In this process, B Market Builders also engage and collaborate with strategic partners that can support and accelerate their work.
With support of B Lab, B Market Builders also set up the foundational pillars to grow a strong and financially sustainable organization that will support the global movement of people using business as a force for good in their local markets in the long term.

Who are we?
B Market Builder South Africa is led by Animarem, a conscious business advisory that powers visionary, purpose-driven growth for our clients. Animarem believes that it is business, not individuals or governments, that will lead the social transformation required to elevate humanity in this time of inevitable change. They guide organisations to orient their strategic direction and operations toward an inclusive, sustainable future that better serves the world and its people.
“Around the world we are seeing a purposeful change in business. Now we have the tools, certification and expertise to help fuel this transformation. It’s a pleasure to be aligning with B Lab East Africa to offer on the ground community support in South Africa and north of our borders.”
Tom Fels – Community Builder, SA

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Unifying Goal
B Market Builder South Africa
Meet the Team
B Impact Assessment
Free comprehensive and industry specific tool designed to measure the social and economic impacs of your company.
SDG Action Manager
The Impact Management Solution for Business Action on the Sustainable Development Goals
B Analytics
Join investors, supply chain managers, business networks, and governments in helping companies to measure and improve their positive impact.